OUR BRAND STORY

Welcome to LEI, where beauty knows no boundaries, and where every garment tells a story of resilience, elegance, confidence, and LOVE.

LEI, established in 2023 in Taiwan, embodies the creative vision of founder A., a dedicated fashion and textile enthusiast with a wealth of experience in design, weaving together her expertise in fashion, textile, and knitting design. A.'s journey into the world of fashion was ignited by her unwavering passion for the artistry and cultural richness that garments and fabrics encapsulate.

Brand story

During her solo travels, particularly her two-year stay in Italy, A. found herself enveloped in a rich tapestry of cultures and traditions. Each experience added its own hue to the vibrant spectrum of human diversity. Amidst the bustling streets and ancient landmarks, A. unearthed not only the beauty of the world but also a profound understanding of herself. It was through these experiences that she discovered her identity and purpose. Returning to Taiwan, A. saw untapped potential in the local fashion scene. With fresh eyes, she embarked on a mission to reshape the narrative, driven by a passion for creativity and a desire to make a difference.

Brand story

With LEI, A. celebrates diversity and individuality, weaving tradition with innovation. Through her designs, she empowers all human beings to embrace their unique identity while spotlighting local artisans who breathe life into her creations.
LEI is more than just a brand—it's a symbol of possibility and purpose, illuminating the path towards a brighter, more beautiful future. Join A. on this journey where fashion becomes a canvas for self-expression, and every stitch tells a story of courage, confidence, care, and love. It is a manifesto for slow fashion, embracing craftsmanship, and championing high-quality fabrics sourced through sustainable and ethical means. With a focus on gender inclusivity and fair trade practices, LEI strives to redefine the narrative surrounding fashion, intertwining elements of eco-consciousness and social responsibility into every thread.

Brand story

At the heart of LEI lies a dedication to fostering a community where individuality thrives, where self-expression knows no bounds, and where every individual finds solace and confidence in their own skin. Through LEI's meticulously crafted pieces, A. endeavors to spark conversations around body positivity, self-awareness, and environmental responsibility.
Every product bearing the LEI insignia is a testament to A.'s commitment to excellence and innovation. From concept to creation, each design is meticulously crafted to evoke a sense of empowerment and authenticity in the wearer. With a focus on limited quantities and unparalleled craftsmanship, LEI offers a curated selection of high-end products that transcend fleeting trends, standing as timeless expressions of individuality and self-love.
Join us as we embark on this transformative journey, where fashion becomes a catalyst for love and change, and where every stitch weaves a narrative of elegance, classic, and confidence.